How various types of media have developed into the digital age

This article will give consideration to three diverse kinds of media and how they have readjusted to the digital era we today live in, whether by changing means or completely revolutionising their structure.

Throughout the history of traditional media, listening to music is often overlooked; however, it has been a steady pastime for generations, and there have usually been folks admiring the different music genres across eras. Even so, the music itself has not been the only thing to change over time: the way it is consumed has altered considerably, too. While for most of the past century people would listen to a specific recording at a time, whether on an mp3 player or on a vinyl, today it is much more typical for listeners to opt for playlists on online platforms, a significant change in the timeline of media technology: this suggests that men and women are trusting said platforms to advise music they may like based on their previous listens, and may discover new artists without having to buy their complete album. Men and women who are involved in the music trade, like Vincent Bolloré, are likely to be informed about the potential of this brand new way of listening to music and how it will change the entire market related to it.

One among the primary participants in the evolution of mass media has absolutely been the tv industry: only ten years back, it would have been normal to turn on a television at a specific time and wait for one’s favourite show to come on, watching through regular advertisement breaks. Presently, for the younger generations, this means of consuming media may seem entirely outdated, as most young adults approach their content at any time from any device with a steady internet connection. While platforms that are completely based online are quite famous, traditional media outlet have likewise expanded into the internet domain, with top figures in the field such as Alex Mahon surely appreciating the potential of this brand-new format. The introduction of streaming platforms that allow viewers to consume content at whatever time is beneficial is probably one of the milestones in media evolution these days.

In terms of the evolution of media through ages, the one participant that has been around for the longest time is potentially the written word: from the first cases of printing to digital news presently, it is a perfect example of evolution of media. The latest growth in this industry regards the publishing domain, as digital formats for books are growing in popularity as a consequence of their practicality and ease of storage and transport: for somebody going on vacation, or on their commute, it will be much easier to carry one device that contains numerous books, instead of three or four volumes. Individuals in the relevant marketplace, like Raffaello Avanzini, are well aware of this phenomenon, but there is still a substantial portion of individuals who prefer the feel of paper.

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